“Last Wednesday, Salesforce released Health Cloud, a technology platform aimed at using digital media to connect healthcare providers to their patients, improving healthcare quality and increasing patient satisfaction. This application brings the very best of modern cloud tech to health management. Millennials will gravitate toward it, undoubtedly; however, Salesforce has underestimated the industry paradigm shift needed to realize its vision and the impacts implied by that transition. Further, Health Cloud is used as a supplement to existing documentation and processes—not in lieu of, which gives rise to an inventory of concerns, particularly provider adoption.”